WHAT ABOUT AGENCY | Scenography + Architecture


About –
WHAT ABOUT is a full-service agency that handles and deliver the entire needs of a project, from the concept creation to the design process up until the implementation on-site and final handover.
Our focus to design spatial and immersive walk-in environments is the core to involve the visitors in emotional and audiovisual reality.

Service –
Concept & Design Strategy, Art Direction, Spatial Design, Set Design, Event Strategies, Interactive, Construction Management, Construction, Sourcing, Implementation, Prototyping, Light Design.

Working with –
We Share Volkswagen, GUIDI Showroom for Paris Fashion Week, Re:publica, Loolapalooza, Browns, Reference Studios, Humboldt Forum, TOA Festival, Ministry of Education of Schleswig- Holstein, GE Oil & Gas, Levi Foundation Venice, Deutsches Marinemuseum, Helsinki Design Week.

WHAT ABOUT is a multidisciplinary agency made up of designers, architects, programmers and augmented reality specialists.


WHAT ABOUT - Head Team - 

Simone Serlenga | Scenographer - simoneserlenga.com
Umberto Pinoni | Architect - umbertopinoni.com

Claudia Raupach | Communication manager - claudiaraupach.de