GUIDI | Paris Fashion Week AW 19 

21-28 June 2018

Paris Fashion Week AW 19 - Guidi Showroom Paris | Spatial Design - Inflatable Installation

During Fashion Week Haute Couture 2018, a charming venue at La Cartonnerie was transformed into in a temporary Guidi's showroom.
An inflatable installation was erected right in the foyer. Three giant, soft satin pillows designed a narrow passage in order to access/squeeze into the showroom, displaying the new collection 2019.
This extraordinary entrance/exit experience should let visitors experience a path through an organic form with references to human genetics, where sexuality is indefinite, free of connotation and interpretation.

Paris Fashion Week AW 19 - Guidi Showroom Paris
Location: La Cartonnerie Paris 
Spatial Design: Simone Serlenga
Strategy: Guidi
Special Thanks: Plastique-Fantastique