GUIDI | Paris Fashion Week SS 20

September 2019

Paris Fashion Week SS 20 - Guidi Showroom Paris | La Cartonnerie Paris - Installation Design

Six video projections, paravent path, 18 Panels 90x300 cm, black walls, black floor, black ceiling - the scenographic installation for GUIDI Paris Showroom, during Fashion Week SS-20. Customers were invited to pass through the narrow entrance corridor that led to the showroom area. While walking down the corridor, six real size video projections were displaying the shoe making process. As soon as the guests arrived in the showroom area, the audience would see a shoemaker completing the shoe making process in a live performance.