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WHAT ABOUT

 Scenography + Architecture



WHAT ABOUT is a creative agency focused on temporary and permanent spatial design.
Combining scenography and architecture, projects push the boundaries between physical and digital structures, creating visual experiences that morph into narrative installations.



Research

  1. Spatial Research Post COVID_19 Event (new format-new strategy)

  2. Helios_DIY & Helios_Pro | What About for COVID_19


Projects

  1. MSU I Contemporary Art Museum Zagreb

  2. WeShare Headquarter | Volkswagen

  3. TOA 19 | Europe’s Leading Technology Festival 

  4. Milamore New Collection Display | Tokyo-Osaka 

  5. Milamore Fine Jewelery | Paris Fashion Week HC20

  6. Guidi | Paris Fashion Week SS20

  7. Levi Foundation | Venice 

  8. Ikona Gallery Venice | Flotte/Fleet 

  9. Guidi | Paris Fashion Week AW19

  10. Guidi | ArtForArtsSake Gallery Week Berlin 

  11. GE Oil & Gas 20th Anniversary | Florence

  12. Large Scale Video Scenography 

  13. BCB Kühlhaus | Berlin




About 

Contact



Media partner:
Overlapping Studio


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© WHAT ABOUT AGENCY | All Rights reserved
Mark

GUIDI | Paris Fashion Week SS 20



September 2019

Paris Fashion Week SS 20 - Guidi Showroom Paris | La Cartonnerie Paris - Installation Design

Six video projections, paravent path, 18 Panels 90x300 cm, black walls, black floor, black ceiling - the scenographic installation for GUIDI Paris Showroom, during Fashion Week SS-20. Customers were invited to pass through the narrow entrance corridor that led to the showroom area. While walking down the corridor, six real size video projections were displaying the shoe making process. As soon as the guests arrived in the showroom area, the audience would see a shoemaker completing the shoe making process in a live performance.
Mark