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WHAT ABOUT

 Scenography + Architecture



WHAT ABOUT is a creative agency focused on temporary and permanent spatial design.
Combining scenography and architecture, projects push the boundaries between physical and digital structures, creating visual experiences that morph into narrative installations.



Research

  1. Spatial Research Post COVID_19 Event (new format-new strategy)

  2. Helios_DIY & Helios_Pro | What About for COVID_19


Projects

  1. MSU I Contemporary Art Museum Zagreb

  2. WeShare Headquarter | Volkswagen

  3. TOA 19 | Europe’s Leading Technology Festival 

  4. Milamore New Collection Display | Tokyo-Osaka 

  5. Milamore Fine Jewelery | Paris Fashion Week HC20

  6. Guidi | Paris Fashion Week SS20

  7. Levi Foundation | Venice 

  8. Ikona Gallery Venice | Flotte/Fleet 

  9. Guidi | Paris Fashion Week AW19

  10. Guidi | ArtForArtsSake Gallery Week Berlin 

  11. GE Oil & Gas 20th Anniversary | Florence

  12. Large Scale Video Scenography 

  13. BCB Kühlhaus | Berlin




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Contact



Media partner:
Overlapping Studio


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Mark

Ikona Gallery Venice - Flotte/Fleet  | Venice Carnival 



2-5 March 2019

Ikona Gallery - Flotte/Fleet - Over Tourism (Temporary Frame) | Venice Carnival - Set Design

Overtourism or cannibal tourism, as it has been defined by the international press, is the topic of the temporary installation FLOTTE/FLEET.
Located at Ikona Gallery, in Campo del Ghetto, Venice the event has been organized during Carnevale period, the symbolic feast of Venice, and aims to provide a glimpse of a global phenomenon that engulfs the city, deteriorating its social fabric and converting its identity into a solely tourist experience.










Ikona Gallery - Flotte/Fleet - Over Tourism (Temporary Frame)
Location: Ikona Gallery Campo Del Ghetto, Venice

Sound designer: Makoto Sakamoto


One tourist for every inhabitant. This is the data that has been collected in Venice, where 28 million tourists a year visit the city - one and a half times the size of the maximum sustainability.

The installation presents itself to visitors as a crowded, cluttered, concentrated place, through which they will physically have to move in order to free themselves from a figurative indistinct mass.

In search for the perfect shot to keep as a memory or to share on social networks, visitors are capturing a glimpse of the city through the screen of their mobile phone, jump to another tourist attraction right after on the haunt for the next selfie.

Enriched with multiple facets, FLOTTE/FLEET is a moment of reflection and exchange, contrasting multimedia and experiential experiences.

Sound designer Makoto Sakamoto, who samples and regenerates the sounds of the city, will create a site-specific soundscape for FLOTTE, while Valentina Milan, contemporary dancer who interacts with space and the visitors, will stage a durational performance.

Installation & Scenography By Elena Veronese Simone Serlenga
Mark