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WHAT ABOUT

 Scenography + Architecture



WHAT ABOUT is a creative agency focused on temporary and permanent spatial design.
Combining scenography and architecture, projects push the boundaries between physical and digital structures, creating visual experiences that morph into narrative installations.



Research

  1. Spatial Research Post COVID_19 Event (new format-new strategy)

  2. Helios_DIY & Helios_Pro | What About for COVID_19


Projects

  1. MSU I Contemporary Art Museum Zagreb

  2. WeShare Headquarter | Volkswagen

  3. TOA 19 | Europe’s Leading Technology Festival 

  4. Milamore New Collection Display | Tokyo-Osaka 

  5. Milamore Fine Jewelery | Paris Fashion Week HC20

  6. Guidi | Paris Fashion Week SS20

  7. Levi Foundation | Venice 

  8. Ikona Gallery Venice | Flotte/Fleet 

  9. Guidi | Paris Fashion Week AW19

  10. Guidi | ArtForArtsSake Gallery Week Berlin 

  11. GE Oil & Gas 20th Anniversary | Florence

  12. Large Scale Video Scenography 

  13. BCB Kühlhaus | Berlin




About 

Contact



Media partner:
Overlapping Studio


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© WHAT ABOUT AGENCY | All Rights reserved
Mark

Large Scale Immersive Video Scenography | 2017



August 2017

Walk-in video environment - Immersive Video Scenography

A site-specific project created for Helsinki Design Week in collaboration with Plastique-Fantastique, to highlight and enhance the pneumatic structure with a panoramic video projection. The installation embraced the metalworkers' statue in the center of Helsinki (Kolmen sepän aukio). The project concept focusses on craftsmanship, the blacksmith, the human and the 'dirt'; industrial hard work.














Walk-in video environment - Immersive Video Scenography
Location: Berlin | Helsinki, Finnland

The audience was supposed to face a large projecting surface created with multi-projection which worked as a visual canvas for filmed sequences, both as one big panorama screen, cinemascope ratio or splitting screens.
Viewers were subjected to an interplay between image, sound, and spatial structures as well as configurations that transformed selected sites into immersive walk-in experiences in expanded cinema, sound, and new media installation.

The work investigates the purity of the shapes blended with the purity of the images. A tough industrial outline, architectural brutalism, machines, industry, landscape, were topicss within the conceptual process.

Video environments installations, require site-specific locations, large is usually best – the easiest way to achieve this is through multiple projections. 
Space: 12x3m
Projection & Display:
Panorama screen - Multiscreen projection.


Note: Due to technical issue, the panoramic video projections on the pneumatic structure were not displayed.
Mark