Lollapalooza 2019 - V.I.P. Area | Olympiastadion Berlin
7-8 Septemper 2019
Lollapalooza 2019 - V.I.P. Area | Olympiastadion Berlin - Stage Design
Multicultural, sustainable, alternative - The project created for the V.I.P. Lounge Area reflects the vision of the festival that took place at the Berlin Olympic Stadium. The goal was to create a fun and stylish atmosphere for the 70.000 visitors.
Lollapalooza is an annual two days music festival in Berlin showcasing alternative rock, alternative, hip hop and electronic music. Among the artists were The Kings of Leon, Martin Garrix, Khalid, Rita Ora, Swedish House Mafia, Twenty One Pilots and Billie Eilish.
The scenographic setting for the V.I.P. Lounge Area was divided into two parts: lighting installation and photo booth. The lighting was used to create a unique atmosphere. The project colours were developed with the graphic department and in tone with the festival corporate identity.
This highly "instagrammable" project attracked thousands of visitors, transporting the Lollapalooza brand into the social web. Guests could interact with all the mobile elements and create single or group photos. This highly interactive project turned the space into a fun and dynamic area while transporting the festival brand further into the digital spheres.