Milamore Fine Jewelery | New Collection Display

September 2020

MILAMORE Fine Jewelry - Tokyo - Osaka Temporary Stores | New collection jewellery display | Exhibition Design
Following the collaboration for the exhibition design of the Milamore temporary store in Rue de la Paix Paris during the Paris Fashion Week 2020, Milamore’s brand wants to redesign its windows showcases in Tokyo and Osaka temporary stores, in which to display the new collection.

The displays designed and realized by WHAT ABOUT assisted by labs and sculptors, consist of 40 pieces jewellery displays made out of mixed material, including Marble, Travertine, Alabaster, 3D Printing and sprayed on Velvet Powder.

Brand: Milamore Fine Jewelry⁠
Creative Agency:
Design and Manufacture: WHAT ABOUT AGENCY⁠
Design Ass: Elena Veronese ⁠
Sculpture: Markus Wüste⁠